With the Fetch app, PepsiCo launches new and innovative flavors in their salty snack portfolio
By Cass Balzer
April 5, 2023
Experimenting with new flavors helps brands stay relevant. But when testing a new product innovation, how do you know which concepts resonate with shoppers?
For PepsiCo’s salty snacks profile, Fetch provides an answer. PepsiCo partnered with Fetch to showcase a variety of snack brands on the app—from Lay’s, Ruffles and Doritos to Cheetos, Fritos and Funyuns.
These brands appear in a large number of receipts snapped in the app, and they are hugely popular with Fetch shoppers. But to keep those shoppers loyal and engaged, these household names need to bring new flavors to market.
The Fetch app makes that possible. Within the platform, PepsiCo can introduce new product varieties to a specific shopper segment.
When recently launching Cheetos Popcorn, an innovation that melds the delicious Cheetos taste with a classic snacking favorite, PepsiCo worked with the Fetch app to target known popcorn buyers, flavor enthusiasts and past Cheetos buyers. The result? A strong new product presence with a verified incremental return.
Plus, by providing an additional incentive in the form of Fetch points, the platform’s in-app currency, customers have a compelling reason to go to the store, try the product and snap their receipt. Fetch helps brand partners from product discovery to purchase verification—all within the platform.
How does it work? Shoppers go to their favorite retailer to make the purchase. Once they’ve bought the product, the shopper then snaps their receipt in the app to receive points and earn a reward. That receipt snap doubles as a purchase verification, helping brand partners like PepsiCo understand how innovations are performing.
When your brand is ready to experiment with new concepts and flavors, reach out to the Fetch for Business team today.
Cass Balzer is a Content Marketing Manager at Fetch. As a former journalist, she sees narrative structure as a powerful tool for both understanding consumer behavior and driving conversions.